Privacy, personal data, security. GDPR

Privacy Policy (and other policies)

The Wine Alchemy Privacy Policy

1) Privacy and your Personal Information

Wine Alchemy is committed to protecting its users’ privacy and personal data.  This Privacy Policy explains how personal information is defined, obtained, and used and outlines your rights.

The privacy policy applies to your personal information collected via this website or other means, such as by telephone or email. When personal information is collected, it’s made clear that you have given positive consent first. The policy also explains what is done with this information.

Your information retention and use comply with the Data Protection Act, the GDPR (General Data Protection Regulation), and the Data (Use and Access) Act 2025

 

2) GDPR

GDPR stands for General Data Protection Regulation. Its introduction strengthened, harmonised, and modernised EU data protection law and enhanced individual rights and freedoms. It is consistent with the European understanding that privacy is a fundamental human right. GDPR regulates how individuals and organisations obtain, use, store, and destroy personal data. It came into force on 25/08/2018.

GDPR covers all EU institutions and all systems outside the EU that process the personal data of EU citizens. It remains in force in the UK after it left the European Union, and was amended in part by the Data (Use and Access) Act 2025. The penalties for non-compliance are stringent.

Wine Alchemy, established in the UK, is the Data Controller. Paul Howard is the Data Protection Officer. You can contact him via this website.

The ICO (Information Commissioner’s Office) is the UK regulator responsible for monitoring and investigating data breaches and complaints.

3) Your Consent

Wine Alchemy has determined that obtaining your consent is the legal basis for processing your Personal Data under GDPR. This process is explained in more detail below.

 

4) Personal Information Collection

When you visit the Wine Alchemy website, you supply personal information. This information is the minimum needed to operate the services and requires your positive consent. It may include your name and email address. A collection of information happens when:

  • Your access device connects to the website via your browser. It sends digital data about the device, location, and IP address.
  • You send an email to the Wine Alchemy email address. Wine Alchemy may retain your email messages, your email address and any responses given.

Wine Alchemy does not hold mailing lists and never collects sensitive personal data. Examples of sensitive personal data include health or financial information, or information that reveals a person’s racial or ethnic origin. Wine Alchemy does not conduct personal data profiling either.

 

5) Cookies

The Wine Alchemy website gathers information about website usage by using cookies. A cookie is a small data file that a web page server adds to your hard drive. These cannot identify you. Instead, they enable more straightforward navigation and help match content to your preferred interests more quickly. Wine Alchemy does not require your consent to cookie use by using the Wine Alchemy website because these are only used to collect information for statistical purposes and improve the functionality of the website. Third-party tracking cookies are not used by the website.

Notwithstanding this, if you prefer, you may turn off cookies, block unacceptable ones, and delete existing cookies. All modern web browsers allow you to do this, and your browser has the instructions and settings for this. You can use an online cookie checker tool to see cookie use.

In addition, your device may provide you with additional tools and information to safeguard your online privacy, such as a VPN.

 

6) How is Your Information Used?

Your information is used as follows:

  • To present website content and functionality effectively;
  • To monitor anonymised website statistics and performance data via Google Analytics and WordPress.
  • To respond to any emails and enquiries received from users of the website.

7) Personal Information and Third Parties

Google Analytics is a third-party service based in the USA. It collects internet log information and details of website visitor behaviour, such as the number of website visitors. All information is processed anonymously, which does not identify anyone. Neither Wine Alchemy nor Google Analytics tries to find the identities of those browsing the website. Google Analytics operates Standard Contractual Clauses, as shown here.

WordPress is the software used to publish the website. Automattic Inc. operates this in the USA. It collects anonymous information about user activity and reports on effectiveness to help improve the website. You can see Automattic’s Privacy Policy if you want more information about how WordPress processes data.

Maratopia Digital Marketing hosts the website in the UK and does not hold any Personal Data.  Maratopia’s privacy policy is here.

Your personal information is never sold. The transfer of anonymised Personal Data for data processing is to Google Analytics and WordPress, as described above. These third-party data processors are outside the UK and the EU. Notwithstanding this, Wine Alchemy must disclose or share information to comply with any legal obligations.

8) Your Rights

You may request access to your Personal Data that Wine Alchemy collects and maintains at any time. Such access is without charge. Exceptionally, a fee may be charged based on administrative costs when an application is unfounded, excessive, or repetitive. The response to the request is within one calendar month of the request.

You have the right to ask Wine Alchemy not to process information for marketing purposes. However, no Personal Data is held to support marketing activities.

You have the right to have any of your Personal Data held securely erased, restricted or rectified. Wine Alchemy will respond without undue delay and, in any case, within one calendar month.

9) Security and Trust

The Wine Alchemy website uses a renewable SSL EV Certificate for enhanced safety and privacy using HTTPS. Consequently, in your browser, you may see this as:

  • The Wine Alchemy name, as it owns the EV certificate;
  • A distinctive colour, usually green, is shown in the address bar, indicating a valid EV certificate;
  • An address bar lock symbol. It varies in colour depending on the website’s security status. You can obtain more information about the EV certificate by clicking on the lock symbol.
  • Some browsers now display HTTP sites as Not Secure. HTTPS is more secure than HTTP. However, Wine Alchemy cannot guarantee the security of your data during transit to the website. Once data is received, security features authorise access.
  • You may also use a VPN on your device to access the website if you prefer.

 

 

Other Wine Alchemy Policies

As a matter of principle, Wine Alchemy opposes Artificial Intelligence (AI) and Surveillance Capitalism and supports the concepts of Human Authorship and Humane Technology. This stance informs other Wine Alchemy policies.

A) No Advertising Policy

Wine Alchemy never accepts advertisements for third-party goods and services and does not publish “guest posts”.

Wine Alchemy never carries advertising, affiliate link programs or sponsored links. It does not participate in “Clickbait”. Instead, website users can explore, read and enjoy the merits of published content without distraction. Therefore, Wine Alchemy is not a portal to junk, fake journalism or paid advertisements. Who pays for this website? I do.

Any external links within articles are to provide general information or to help with topic exploration. They are not endorsements. Wine Alchemy has no control over such links but periodically checks that they are unbroken to maintain a quality reader experience.

B) Wine Alchemy Expressly Fobids The Use of AI (Artificial Intelligence)

It is in everyone’s interest to be transparent and protect the authenticity and creativity of human creators. It therefore follows that the Wine Alchemy website:

  • Doesn’t use AI generative systems/tools for research, editing, writing or artwork. All writing and content is by the author, Paul Howard, species Homo sapiens.
  • Doesn’t use AI systems for SEO (Search Engine Optimisation).
  • Forbids the use (for any purpose) of any written or graphic content published on this website (or elsewhere) by any third parties, developers, platforms and AI generative systems without prior written consent. Examples include proofreading, editing, indexing, legal vetting, design and layout, translation, and machine training/learning.
  • Has barred the web crawlers GPTBot (from OpenAI, makers of ChatGPT) and CCBot from harvesting data for AI systems.
  • In principle, it supports the European Artificial Intelligence Act, which came into force in the European Union on 01/08/2024. While the UK is no longer part of the EU and this law does not apply in the UK, EU citizens can access and read the Wine Alchemy website, and EU-made wines are predominantly featured.
  • Paul Howard is a member of the Society of Authors.  Consequently, their stance and actions on the use and abuse of AI are fully supported.

C) No Social Media Use

  • Wine Alchemy does NOT use any social media platforms for any purpose.
  • Social Media examples include, but are not limited to: Meta (Facebook, Instagram, WhatsApp and Messenger), TikTok, Snapchat, Reddit, Pinterest, LinkedIn, Bluesky, Threads,  Mastodon and X.

D) Other Policies

  • Wine Alchemy supports Responsible Drinking.
  • Wine Alchemy does not accept payment or sponsorship for publishing articles on the website.
  • Wine Alchemy does not publish user comments on the website.
  • Any recommendations made are based on personal opinion and experience. These are without guarantee.
  • External Links to wine stockists and wines, including their prices and availability, are illustrative. They were correct at the time of initial publication and are not updated unless otherwise indicated.
  • Wine Alchemy does not sell wine, provide investment advice, or offer wine valuation services.
  • Material changes made to the website are published, for example, in articles like this.

The most recent Policy update was on 07/01/2026; the last review of URL links was on 07/01/2026.