1) Privacy and your Personal data
The retention and use of your personal information comply with the Data Protection Act and the GDPR (General Data Protection Regulation).
GDPR strengthens, harmonises, and modernises EU data protection law and enhances individual rights and freedoms. It is consistent with the European understanding that privacy is a fundamental human right. GDPR regulates how individuals and organisations may obtain, use, store, and destroy personal data. It came into force on 25/08/2015.
GDPR covers all EU institutions and all systems outside the EU that process the personal data of EU citizens. The penalties for non-compliance are stringent.
The ICO is the UK regulator, responsible for monitoring and investigating data breaches and complaints. Wine Alchemy registration with the ICO (Information Commissioners’ Office) is ZA317200.
3) The Wine Alchemy website
Wine Alchemy uses Google Analytics, a third-party US service. They collect internet log information and details of visitor behaviour patterns. We use them to find out things such as the number of visitors to the various parts of the site. This information is processed anonymously, which does not identify anyone. Neither ourselves nor Google Analytics tries to find out the identities of those browsing our website. Google Analytics participated in and certified its compliance with the Privacy Shield framework. They treated all personal data received from EU member countries under the Privacy Shield framework. However, the Privacy Shield Framework was invalidated by the Court of Justice of the European Union on 16 July 2020. Therefore, Google has now redefined its terms and conditions according to Standard Contractual Clauses. These are here.
4) Personal Information collection
When you visit the Wine Alchemy website, you give personal information. This information is the minimum to operate our services and requires your positive consent. It may include your name and email address. Collection happens when:
- your access device connects to the website via your browser. It sends digital data about the device, its location and IP address.
- completing a Contact Us form on the site;
- subscribing to a Newsletter/Update to receive news, events, and information;
- commenting on published articles;
- email, where we may retain your email messages, your email address and our responses;
Wine Alchemy never collects sensitive personal data. Examples include health or financial information or information that reveals a person’s racial or ethnic origin. Wine Alchemy does not conduct personal data profiling.
Hence by using the Wine Alchemy website, you agree to cookie use. If you do not accept this, you can alter your browser settings. You can turn off cookies or block those which are unacceptable to you. You can also delete existing cookies. All modern browsers allow you to do this and your browser has the instructions for this.
6) How do we use your information?
We use your information as follows:
- to present content from our website effectively;
- notify you of any changes;
- provide subscribers with Newsletter/Update using MailChimp;
- update our records;
- provide anonymised website statistics via Google Analytics.
7) Personal information and third parties
We do not sell any personal information. The transfer of personal data for data processing is to Google Analytics, WordPress or MailChimp. These third-party data processors are outside the EU. Notwithstanding this, we are under a duty to disclose or share your information to comply with any legal obligations.
8) Your Consent
Consent is the legal basis for processing your personal data under GDPR.
The Wine Alchemy Newsletter/Update subscription, Contact Me form and Article Comment are optional. Their use requires your positive consent to collect and use your personal data. You may sign up for the Newsletter/Update, use the Contact Me form or leave Comments on published Articles. Moderation prevents spam, abuse or hate-crime. Positive consent to these optional facilities is at your discretion; by reading the privacy statement and then ticking the blank consent box.
The Newsletter/Update is an optional free subscription service which requires your positive consent if signing up. You may unsubscribe from this at any time. All Newsletter/Updates contain clear unsubscribe links. Wine Alchemy deletes any subscriber if they have not opened a Newsletter/Update for two years. On all unsubscribing, personal information is removed and destroyed.
The Newsletter/Update uses MailChimp, a data processor in the USA. It gathers statistics on email opening, location and usage. MailChimp certified compliance with Privacy Shield and treated all personal data from EU member countries under the Privacy Shield framework. However, the Privacy Shield Framework was invalidated by the Court of Justice of the European Union on 16 July 2020. Therefore, Mailchimp has now redefined its terms and conditions according to Standard Contractual Clauses. MailChimp’s compliance details are here.
9) Your rights
You may request access to your personal data that we collect online and maintain by contacting us at any time. Such access is without charge. Exceptionally, we may charge a fee based on our administrative costs, when an application is unfounded, excessive, or repetitive. The response is within one calendar month of the request.
You have the right to ask us not to process information for marketing purposes. Any marketing will cease immediately upon receipt.
You have the right to have any of your personal data held by us securely erased, restricted or rectified. We will respond without undue delay, and in any case within one calendar month.
You may unsubscribe from the Newsletter/Update at any time.
10) Security and Trust
The Wine Alchemy website uses an SSL EV Certificate for safety and privacy using HTTPS. Consequently, in your browser, you may see this as:
- our name, as we own the EV certificate;
- a distinctive colour, usually green, shown in the address bar, indicating a valid EV certificate;
- a lock symbol in the address bar. It varies in colour depending on the website security status. By clicking on the lock symbol, you can obtain more information about the EV certificate.
- Some browsers now display HTTP sites as Not Secure.
HTTPS is more secure than HTTP. However, we cannot guarantee the security of your data during transit to our website. Once we receive it, we use security features to authorise access. You may use a VPN on your device to access the website.
11) No Advertising Policy
Wine Alchemy never accepts advertisements for third-party goods and services and does not publish “guest posts”. Wine Alchemy does not carry advertising or feature sponsored links (aka”Clickbait”). We believe that people visiting the website wish to explore our published content, without distraction. Wine Alchemy is not a portal to junk, fake journalism or adverts. External links within articles are intended only for information or further exploration.
Wine Alchemy may accept payment for published articles and journalism. However, any recommendations are based on personal opinion and are without guarantee.
Last update 10 February 2021