Privacy Policy

The Wine Alchemy Privacy Policy

The Wine Alchemy Privacy Policy

1) Privacy and your personal data

Wine Alchemy is committed to protecting user privacy. Because of this, our privacy policy tells you how we obtain, define, and use your personal information. The privacy policy applies to information collected by us, or provided by you, on our website or in other ways, such as over the telephone or by email. It also describes enhanced web security features such as HTTPS. The privacy policy is also intended to assist you in making informed decisions when using our website. All your personal information is held and used in compliance with the Data Protection Act 1988. Wine Alchemy is the Data Controller under the Act.

2) Information collected

When you visit the website, you may provide personal information such as name, address, email address and phone number by:

  • Completing a Contact Us form on the site;
  • Subscribing to receive news, promotions, information or updates;
  • Email, where we may retain your email messages, your email address and our responses.
  • Information collected about your device and IP address.

3) Cookies

The Wine Alchemy website uses cookies to gather information about site usage. A cookie is a data file placed on your hard drive by a web page server. Cookies cannot be used to identify you. They enable easier navigation and help us match content to your preferred interests more quickly. Our use of cookies complies with current legislation.

Hence by using the Wine Alchemy website, you agree to cookie use. If you do not accept this, alter your browser settings to turn off cookies or block those which are unacceptable to you. All modern browsers allow you to do this. Your browser settings provide instructions on this.

4) How do we use the information you provide?

We use your information in the following ways:

  • to present content from our website in the most effective manner for you and your computer/device;
  • notify you about any changes;
  • provide you with any news, promotions, information or updates;
  • update our records and provide anonymised usage statistics.

5) Personal information and third parties

We do not sell personal information collected by the website to third parties. Notwithstanding this, we are under a duty to disclose or share your information to comply with any legal obligations.

6) Your consent

By using the Wine Alchemy website, you consent to us collecting and using information according to this Privacy Policy. Consequently, if we change this, we will update those changes on the site. You have the right to ask us not to process information for marketing purposes. You may unsubscribe from any subscribed service at any time.

7) Accessing your information

You may request access to your personal data that we collect online and maintain by contacting us. However, any access request may be subject to a fee of up to £10. The fees are to meet our costs in providing you with details of the information we hold about you.

8) Personal data storage

On UK computer systems.

9) Security and Trust

Instead of  HTTP, the Wine Alchemy website uses an SSL EV Certificate for enhanced safety and privacy, using HTTPS. In your browser, you may see this as

  • The name of the company or entity that owns the certificate;
  • A distinctive colour, usually green, shown in the address bar to indicate a valid EV Certificate;
  • A lock symbol in the address bar. It varies in colour depending on the website security status. By clicking on the lock symbol, you can obtain more information about the certificate.

HTTPS is much more secure than HTTP. However, we cannot guarantee the security of your data during transit to our website. Once we have received it, we use security features to prevent unauthorised access.

Paul Howard owns Wine Alchemy. Find out more here. All contents are copyright ©.

Last updated 19/05/2017