Unblocked: from Grape 2 Glass, Part 4

Paul Howard Articles, Blockchain, Blog, Wine Business

Consumer trust

Unblocked: from Grape 2 Glass, Part 4 Part 3 took a look at wine frauds. Because of wine and food scandals, consumers distrust the system and are increasingly demanding traceability & transparency about food and wine. In wine, this ideally needs to exist all the way from grape 2 glass. As you know, we now have lots of complicated wine …

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