What is terroir and does it matter?

Paul Howard Articles, Blog

Terroir

What is terroir and does it matter? Terroir is a French word without a simple English translation. The Oxford Companion to Wine devotes a couple of pages to it. However, my favourite explanation is from literature: “For nitrates are not the land, nor phosphates, and the length of fibre in the cotton is not the land. Carbon is not a man, nor …

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