What is terroir and does it matter?

Paul HowardArticles, Blog, Wine Business

Corte Sant'Alda

What is terroir, and does it matter? Terroir is a French word without a simple English translation. The Oxford Companion to Wine devotes a couple of pages to the subject. However, my favourite explanation is much more succinct. It comes from literature: “For nitrates are not the land, nor phosphates and the length of fibre in the cotton is not the …