About Wine Alchemy

Alchemy (al′ kə mē) n.

1. An early form of chemistry, with philosophical and magical associations,
studied in the Middle Ages. Its chief aims were to change base metals into
gold and to discover the elixir of perpetual youth.

2. A method or power of transmutation. Esp., the seemingly miraculous
change of one thing into something better. From the Greek word ‘chumeia,’
the art of extracting juices from plants.

By using this form you agree with the storage and handling of your data by this website.

Wine is fascinating. The best description of the ability to create a potentially profound drink from mere fruit juice is alchemy.

An accidental holiday in Burgundy, long ago, first sparked my personal wine journey. Through that I discovered art, beauty and a celebration of life.

Professionally qualified with the WSET Diploma (Honours) in Wines and Spirits and awarded the Wine Trade Club Paten Scholarship in 2004.

I became a storyteller: writing independently on wine and related subjects. Wine Alchemy was one of the first websites dedicated to wine and food. My work has been published in various magazines and online journals.

This all-new website was launched on 11 April 2016 and I very grateful to those that helped me. Since then I have won several awards.

You can also follow me on Twitter @Winealchemy1.

I’ve been fortunate to visit many of the world’s wine regions. Because wine is such a large subject it cannot be mastered – there are always new discoveries. Hence, I have a special relationship with Italy, Champagne, Burgundy and New Zealand.

Wine is all a matter of opinion, mine and yours. Everyone is different. How boring it would be if we all liked the same thing. Isn’t that part of the fun?

At my happiest in the vineyard, I have a particular interest in Biodynamics. Another area of expertise is how Blockchain technology will transform the wine industry. In fact, I am the first wine writer to be writing about Blockchain and Wine.

I’m a member of FIJEV (the International Federation of Wines and Spirits Journalists and Vintners), the American Association of Wine Economists and the Circle of Wine Writers.

As a WSET Certified Educator and a member of the Association of Wine Educators, I offer Masterclasses, corporate and public events plus student coaching and speaking.

I judge wine at the International Wines and Spirits Competition and similar events in Europe.

Please support Wine In Moderation and drink responsibly.



Paul Howard è uno scrittore indipendente qualificato vincitore di molti premi, wine educator, giudice enologico internazionale e speaker.

Paul è il fondatore e direttore di Wine Alchemy, portale dedicato al vino, ai viaggi e al cibo. L’interesse per il mondo del vino è scaturito dopo una imprevista vacanza in Borgogna anni fa. Da quel momento, Paul ha visitato molte regioni vinicole in tutto il mondo. L’Italia, la Champagne, la Borgogna e la Nuova Zelanda sono aree che stanno particolarmente a cuore a Paul.

Paul ha ottenuto il WSET Diploma ed è stato vincitore della Wine Trade Patent Scholarship. È membro della FIJEV (International Federation of Wines and Spirits Journalists and Vintners) e del Circle of Wine Writers. Paul è inoltre Educatore Certificato WSET e membro della Association of Wine Educators e American Association of Wine Economists (AAWE).

Per molti anni Paul ha perseguito una carriera nel settore dei servizi finanziari, coprendo cariche senior, e conseguendo anche un MBA. Come consulente, egli ha condotto ricerche sull’innovativa tecnologia finanziaria conosciuta come Blockchain, la quale è stata definita come la più grande trasformazione nel mondo del business dal tempo di internet. La Blockchain sta attirando milioni di dollari di capitale.

Ora, mixando la sua esperienza nel mondo del vino con il settore FinTech, Paul è il primo wine writer a narrare come le tecnologie digitali Blockchain trasformeranno il mercato del vino – dal grappolo al bicchiere.

Paul non smette mai di imparare e la vigna è il luogo che lo rende più felice… andate a cercarlo li!

Je suis un conteur; écrire indépendamment sur le vin, la nourriture et le voyage. Je possède Wine Alchemy Ltd., et un nouveau site Web lancé en 2016. Mon écriture a été publiée dans divers magazines et revues en ligne en Europe, au Royaume-Uni, en Amérique du Nord et en Nouvelle-Zélande.

Le vin professionnel qualifié avec le diplôme WSET (honneurs) dans les vins et spiritueux, j’ai reçu la bourse du vin du Club Paten en 2004. Je juge à des compétitions internationales de vin comme le IWSC.

Un autre domaine d’expertise est comment la technologie Blockchain va transformer l’industrie du vin. En fait, je suis le premier vin écrivain d’écrire sur le vin et Blockchain.

Je suis à mon plus heureux dans le vignoble, et je suis un membre actif de FIJEV (la Fédération internationale des vins et des spiritueux journalistes et vignerons) et le cercle des écrivains de vin (CWW). Je suis aussi un éducateur certifié WSET et un membre de l’Association des éducateurs du vin (AWE), et un membre de l”Association de Wine Economists Américain (AAWE).