About Wine Alchemy

Alchemy (al′ kə mē) n.

1. An early form of chemistry, with philosophical and magical associations, studied in the Middle Ages. Its chief aims were to change base metals into gold and to discover the elixir of perpetual youth.

2. A method or power of transmutation. Esp., the seemingly miraculous change of one thing into something better. From the Greek word ‘chumeia’, the art of extracting juices from plants.


🇬🇧 Wine is fascinating. My description of the human ability to create a potentially profound drink from mere fruit juice is alchemy.

An accidental holiday in Beaujolais, long ago, first sparked my wine journey. Through that, I discovered art, beauty and a celebration of life.

I’m Professionally qualified with the WSET Diploma (Honours) in Wines and Spirits, with Distinction, Level 5.   Only 20 people in the world hold WSET Diploma at this level. I was also awarded the Wine Trade Club Paten Scholarship prize by WSET in 2004. I also have an MBA, a Master’s degree in Business.

I became a storyteller: writing independently on wine, travel and food. The original Wine Alchemy website started out in 1998, with my work also published in print.

This all-new website launched on 11 April 2016, and since then, I have won several awards, including Wine Education Expert of the Year 2017 (Food & Drink Awards); Best Wine Education Expert 2017 (Global Excellence Awards); Shortlisted for Best Opinion/Editorial 2017, (Born Digital Wine Awards). Highly Commended WinesDirect Awards 2019.

As a writer, editor and proofreader I am also a member of the Society of Authors and the Circle of Wine Writers. I am a Wikipedia editor and ghostwrite content for commercial websites.

I’ve been fortunate to visit many of the world’s wine regions. Because wine is such a large subject, one person can’t master it – there are always changes and discoveries. Hence, I have developed a particular and deeper relationship with Italy, Spain, France and New Zealand.

At my happiest in the vineyard, I have a particular interest in sustainability. For many years I have supported organic and Biodynamic wines. However, the Climate Emergency and degradation of ecosystems means that this now extends to supporting sustainable wine processes from grape to glass. That means that I am now an environmentalist too.

As far as wine is concerned, I’m now only interested in wines that are meaningfully sustainable. I am also a member of organisations such as Client Earth, ShareAction, Greenpeace, Friends of the Earth, Slow Food, and the Slow Wine Coalition.

Another area of expertise is how Blockchain technology will transform the wine industry. I was the first wine writer to write, speak and consult on Blockchain and Wine. I am also a supporter of the Center for Humane Technology.

I am also a WSET Certified Educator and a member of the Association of Wine Educators. Hence I conduct Masterclasses, corporate and public events, plus student coaching and speaking internationally.

I have judged wine at prestigious international wine competitions in Italy, France, Spain and the UK and continue to do so in Europe where the entrants are sustainable.

Wine is all a matter of opinion, mine and yours. Everyone is different. How boring it would be if we all liked the same thing. Isn’t that part of the fun?

Meanwhile, enjoy your wine and please support Wine In Moderation and drink responsibly.

You can also follow me on Twitter @Winealchemy1.


🇮🇹 Paul Howard è uno scrittore indipendente qualificato vincitore di molti premi, wine educator, giudice enologico internazionale e speaker.

Paul è il fondatore e direttore di Wine Alchemy, portale dedicato al vino, ai viaggi e al cibo. L’interesse per il mondo del vino è scaturito dopo una imprevista vacanza in Borgogna anni fa. Da quel momento, Paul ha visitato molte regioni vinicole in tutto il mondo. L’Italia, la Spagna, la Francia e la Nuova Zelanda sono aree che stanno particolarmente a cuore a Paul.

Paul ha ottenuto il WSET Diploma ed è stato vincitore della Wine Trade Patent Scholarship. È membro della Society of Authors e Circle of Wine Writers. Paul è inoltre Educatore Certificato WSET e membro della Association of Wine Educators.

Per molti anni Paul ha perseguito una carriera nel settore dei servizi finanziari, coprendo cariche senior, e conseguendo anche un MBA. Come consulente, egli ha condotto ricerche sull’innovativa tecnologia finanziaria conosciuta come Blockchain, la quale è stata definita come la più grande trasformazione nel mondo del business dal tempo di internet. La Blockchain sta attirando milioni di dollari di capitale.

Ora, mixando la sua esperienza nel mondo del vino con il settore FinTech, Paul è il primo wine writer a narrare come le tecnologie digitali Blockchain trasformeranno il mercato del vino – dal grappolo al bicchiere.

Tuttavia, le sue preoccupazioni primarie sono ora l’Climate Change e l attivismo ambientale. Sono anche membro di organizzazioni come Client Earth, Greenpeace, Friends of the Earth, Slow Food e Slow Wine Coalition.

Paul non smette mai di imparare e il vigneto e’il posto che lo rende piu felice!

🇪🇸 Soy un narrador; escribir independientemente sobre el vino, la comida y los viajes. Soy dueño de Wine Alchemy Ltd., y un nuevo sitio web lanzado en 2016. Mi escrito ha sido publicado en varias revistas y revistas en línea en Europa, el Reino Unido, América del Norte y Nueva Zelanda.

El vino profesional cualificado con el diploma WSET (honores) en vinos y licores, recibí la beca de vino del club Paten en 2004. Juzgo en concursos internacionales de vinos. También tiene un MBA.

Otra área de especialización es cómo la tecnología Blockchain transformará la industria del vino. De hecho, soy el escritor de vinos para escribir y consultar sobre vino y Blockchain. Sin embargo, los rápidos cambios en el clima y la degradación del ecosistema terrestre hacen que este interés se extienda a la promoción de procesos de elaboración sostenibles del vino desde la uva hasta el vidrio. También significa que ahora soy un activista ambiental. También soy miembro de organizaciones como Client Earth, Greenpeace, Friends of the Earth, Slow Food y Slow Wine Coalition.

Estoy en mi mayor momento en el viñedo, y soy un miembro activo del Society of Authors. También soy educador certificado por WSET y miembro de la Asociación de Educadores del Vino (AWE) y Circle of Wine Writers (CWW).

🇫🇷 Je suis un conteur; écrire indépendamment sur le vin, la nourriture et le voyage. Je possède Wine Alchemy Ltd., et un nouveau site Web lancé en 2016. Mon écriture a été publiée dans divers magazines et revues en ligne en Europe, au Royaume-Uni, en Amérique du Nord et en Nouvelle-Zélande.

Le vin professionnel qualifié avec le diplôme WSET (honneurs) dans les vins et spiritueux, j’ai reçu la bourse du vin du Club Paten en 2004. Je juge à des compétitions internationales de vin. Il a aussi un MBA.

Un autre domaine d’expertise est comment la technologie Blockchain va transformer l’industrie du vin. En fait, je suis le premier vin écrivain d’écrire et de consulter sur le vin et Blockchain. Toutefois, la modification rapide du climat et de la dégradation de l’écosystème de la terre signifie que cet intérêt s étend à la promotion de processus vitivinicoles durables du raisin à la vitre. Cela signifie aussi que je suis maintenant un activiste environnemental. Je suis également membre d’organisations telles que Client Earth, Greenpeace, Friends of the Earth, Slow Food et Slow Wine Coalition.

Je suis à mon plus heureux dans le vignoble, et je suis un éducateur certifié WSET et un membre educateurs du vin (AWE). Aussi un member de Society of Authors (SoA), et de Circle of Wine Writers (CWW).